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Behind the Label Skeptic’s Toolkit

Sorting game

Wellness or Evidence?


Ten statements. Some are marketing dressed up as science, straight from the Broker’s henchmen. Some are backed by real studies. Sort each one before the reveal.

Wellnessa vibe or a sales pitch
Evidencebacked by good studies

Every reveal shows who’s really behind the claim, and hands you one question from the Skeptic’s Toolkit. Keep your streak alive.

A thinking game, not medical advice.

Wellness = a claim with no real test behind it. Evidence = it would survive a study.

Your read

of 10
best streak
Rooty the Researcher celebrating
You crushed it.

Your scorecard — screenshot it or share it

The tell: a wellness claim asks you to feel it’s true. Evidence tells you how it was tested and how it could have failed. When you can’t find the test, you’ve found the marketing.
The Skeptic’s Toolkit is the 10 questions behind this game. Save the Skeptic’s Toolkit →

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